Brand media season
Long-term production across international events
Overview
Over the course of more than a year, we worked with Boomerang across multiple international exhibitions, including iGB Affiliate Barcelona, SiGMA Rome, SiGMA Malta and iGB London, as well as internal brand events.
The collaboration evolved from event coverage to structured production partnership.
Context
The brand’s public presence changed during this period — including a shift in team representation.
Production had to adapt to new faces, tone of voice and positioning while maintaining visual consistency across events.
Each conference required fast execution under live exhibition conditions.
Our role
Shaping the on-camera presence of two different brand representatives
Developing a consistent visual and narrative tone
Directing interviews in English with key industry figures
Structuring short-form recap videos with clear messaging
Building short documentary-style pieces from exhibition material
Developing graphic creatives for booth screens and visual elements
Beyond production, we also consulted the PR team on interview positioning and preparation for external media partners.
Scope
Events covered:
iGB Affiliate Barcelona
SiGMA Rome
SiGMA Malta
iGB London
GBA Award
The result was a consistent media presence across multiple countries and exhibition cycles.
Content produced during this period supported brand positioning, public communication and industry visibility.
The collaboration transitioned from event-based production to an ongoing partnership model.